Made at the VCU Brandcenter
AD: Kelsie Clegg, CW: Kai Neddersen
Since pot pies are a conglomerate of meat and pie, we wanted to occupy the physical space where meat and pie come together.
In-store advertising reaches people who are considering buying either meat or pie.
MARIE CALLENDER'S POT PIES
It's the best because it's the meatiest.
Student Campaign - VCU Brandcenter
There's nothing worse than digging into a pot pie fresh out of the oven than to find only 2 small chunks of meat in it.
Marie Callender's is the meatiest pot pie, for those who like a little more protein in their life.