Teaching the largest telecommunication company how to communicate.
Talking to customer service sucks. Yet a huge percentage of AT&T customers still pick up the phone as a first resort. We wanted to show people how much easier it is to use the myAT&T app than to get a paper bill, check your upgrade status, or troubleshoot.
We started the campaign with 3 short 15 second stories.
Account management speak can be very clinical. By showing examples of managing your account in the context of real life moments, we were able to demonstrate the ease of managing your account and humanize the brand.