Giving a startup brand for women their start
Women naturally lean on their different social circles for advice when it comes to everyday and more tough personal topics. But social media is riddled with players looking to mine your conversations for data to sell to advertisers. What we are lacking is a safe and secure online space to chat, get recommendations, and speak openly about real and important issues.
In their first round of funding, we helped startup heyCharlotte to find their look and feel in order to stand out to investors amidst a sea of other startups. I directed a creative look and feel to help get this brand noticed.
PERCH PARTNERS, 2019