2021_06_WE_BrotherLabels_IMG_0127.jpg

Brother Labeling

Label makers for home organization and a little healthy sass

Brother wanted to expand their labelmaker and label tape line of business to include the busy millennial parent. Instead of showing your run-of-the-mill crafts, we wanted to inspire this new audience to dream up the many different use cases for having a labelmaker around. 

Some executions showed how to take the raw reality of everyday chaos and turn it into something more organized or more managable. And some just showed how having a labelmaker at your side is a tool to add a little sass to your everyday life. 

Client

Brother 

Services

Creative Direction including on set

Scene concepts

Select label copy

Art Direction and label design

Agency

WE Communications

Date

2021

Partners