Label makers for home organization and a little healthy sass
Brother wanted to expand their labelmaker and label tape line of business to include the busy millennial parent. Instead of showing your run-of-the-mill crafts, we wanted to inspire this new audience to dream up the many different use cases for having a labelmaker around.
Some executions showed how to take the raw reality of everyday chaos and turn it into something more organized or more managable. And some just showed how having a labelmaker at your side is a tool to add a little sass to your everyday life.
Creative Direction including on set
Select label copy
Art Direction and label design