Seconds count // Teaching the largest telecommunication company how to communicate
Talking to customer service sucks. Yet a huge percentage of AT&T customers still pick up the phone as a first resort. We wanted to show people how much easier it is to use the myAT&T app than to get a paper bill, check your upgrade status, or troubleshoot.
We started the campaign with 3 short 15 second stories.
Supporting materials included display ads, in-store posters, social, and site
I even designed the myAT&T logo to launch this campaign, the same one they use to this day.
A lot of handwriting research went into that "my."