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myAT&T

Seconds count // Teaching the largest telecommunication company how to communicate

Talking to customer service sucks. Yet a huge percentage of AT&T customers still pick up the phone as a first resort. We wanted to show people how much easier it is to use the myAT&T app than to get a paper bill, check your upgrade status, or troubleshoot. 

 

We started the campaign with 3 short 15 second stories.

Client

AT&T

Services

Campaign concepting

Video ideation

Design

Supporting materials included display ads, in-store posters, social, and site

I even designed the myAT&T logo to launch this campaign, the same one they use to this day.

A lot of handwriting research went into that "my."

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Agency

POSSIBLE

Date

2015

Partners