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Boom Supersonic

A brand book for a game changing brand

The age of jet airliners started and ended in the 50s and 60s.

But great advancements in technology are making the world ripe for jet travel once more. Boom Supersonic is a Colorado based company that's building a next-gen passenger airliner that will fly at Mach 2.2 supersonic speeds and cut air travel times in half. 


The company has been around since 2014 and went through a few branding updates. As they aim to reaffirm themselves as the leader in the commercial supersonic aviation world, I was part of the team that established their mission, values, and voice, which we packaged together in an official brand book along with the new philosophy and style for creative executions which will be used for years to come. 


Boom Supersonic


Creative direction

Brand consulting

Messaging framework
Positioning strategy


Perch Partners




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