Life's Greener Here

Tech of a bank with the soul of a credit union? At ICCU, life's greener here.

Banking often comes with tradeoffs. If you choose a credit union, you could be faced with outdated tech. Choose a bank? Good luck getting real, human help. ICCU is the best of both. It’s got the tech of a bank with the soul of a credit union. A mobile app that’s smooth as butter, and real people who really want to help.

Our members notice it. They talk about it. They might even attribute their good luck to their ICCU membership, when everything seems to go their way. (We can’t explain it either, but we’re not complaining.) That’s what it feels like to bank at ICCU, where life’s just… greener.

Client

ICCU

Services

Creative Director

Concepting

Rebrand oversight

Shoot oversight

Big Picture brand thinking

"Max Out"

Pushing the limits of what to expect from your credit union. That’s what we do at ICCU, and it’s why life’s greener here.

"Foul Balls"

ICCU makes credit union-ing feel like a home run, with tools that work and people that care.

“Cubicle Envy”

When you get more from your credit union, everything thrives. See why life’s greener at ICCU.

“Green Lights”

A credit union with soul? Nothing can stop you. It’s just one of the reasons why life’s greener here.

Results

Since working with Drake Cooper, ICCU has doubled their footprint and experienced 10.5% member growth vs 3% industry average. Our creative campaigns have helped build a strong brand preference, with a 25-point favorability gap and a 20-point purchase intent lift. Ca-ching.