ICCU

Banking products ranging from credit cards to home loans to business banking, this ain't your grandma's credit union.

When it comes to banking, it's pretty easy to guess what folks want. All the perks, technology, and trust that a big bank has to offer, but all the personal service, local access, and charm of a credit union.

ICCU has a huge and growing membership in Idaho and neighboring states, with members who often proudly tout their experiences. As creative director on the account, our team at Drake Cooper supports a variety of banking products.

Client

ICCU

Services

Creative Director

Concepting

Rebrand oversight

Shoot oversight

Big Picture brand thinking

Awards

Rockies Television Silver

Rockies Campaign Silver

Rockies OOH Ambient Silver

Looking After Your Daily Balance

VISA credit cards

These fast-paced, music-driven spots follow ICCU cardholders through all the little (and not-so-little) purchases that power their lives. Whether they’re picking up gifts, pizza, or a fresh shirt for the lanes, each swipe earns them more. The new Visa Premier Rewards card turns everyday spending into 4X rewards, with plenty of joy along the way.

Home Loans

Buying a home isn’t just about property; it’s about picturing a life. In these spots, we step into the imagined future of homeowners: kids growing up, rooms taking shape, memories unfolding. Then, with a snap back to reality, we see the first real step, signing the loan. ICCU makes those daydreams possible, one signature at a time.

Central Plus Checking

Life happens. Be prepared with a Central Plus Checking Account—the checking account that accounts for life's unplanned moments, so mishaps don't have to ruin the party. Now that’s banking plus benefits.

Business Services

Running a business means wearing a lot of hats: creative, operations, finance, and fulfillment. In these spots, we show real business owners balancing it all: drafting plans, coordinating shipments, managing vendors, and moving at the speed of growth. ICCU steps in with tools, support, and real-time solutions that take the financial load off their plate, so they can focus on what they do best.

Results

Since working with Drake Cooper, ICCU has doubled their footprint and experienced 10.5% member growth vs 3% industry average. Our creative campaigns have helped build a strong brand preference, with a 25-point favorability gap and a 20-point purchase intent lift. Ca-ching.